what is seo (search engine optimization) part 2
what is seo( search ingine optimization)
in this article we are reading about that how to rank website or doing seo
They've created something called the "Knowledge Graph," which according to Google, "goes beyond
keyword matching to better understand the people, places and things you care about." show you some examples of this in a bit.
For now, let's dig into the details of how their search algorithm works.
Again, Google's goal is to sort through hundreds of trillions of web pages within their search index
and find the most relevant results in a fraction of a second.
On Google's "How Search algorithms work" page,
they say that they look at the words of a searcher's query,
relevance and usability of pages, expertise of sources, and your location and settings.
These ranking factors aren't linear, but they're weighted depending on the nature of your query.
As an example, they mention that "freshness" of content plays a bigger role in answering
queries about current news topics.
However for definition-based queries like "what is search engine optimization?,"
freshness wouldn't play as large of a factor, since this core definition itself hasn't really changed.
In addition to technology based innovations like artificial intelligence and machine learning,
Google also uses a group of people to manually assess how well a website gives people who
click on the results what they're looking for.
These people are called, "Search Quality Raters."
Rest assured that these aren't people at Google manually moving your web page around in the
search results because they like or don't like you.
These people don't directly impact rankings, but rather helps Google benchmark the quality of their results.
For now, let's dig deeper into a few broad categories of Google's ranking factors.
The first and most obvious thing they need to do is understand the meaning of a query.
For example, if you search for "slow cooker recipes," what do you expect to see in Google's search results?
Probably a list of recipes, right?
And that's how Google interprets the query too.
But what if you just search for the word "slow cooker?"
What would you expect to see?
After keying that into Google search, you'll see product listings and ecommerce category pages.
Google is able to interpret that someone searching for this phrase likely has the intent to purchase
the appliance rather than look for recipes in that time.
Understanding the meaning of a query comes down to language.
Google has created language models to decipher strings of words they should look up.
They understand that when you type "slow coker", that you're actually looking for "slow cooker."
They also understand synonyms.
For example, looking at the search results for "how to make a website,"
you'll see that they've bolded synonyms within the search results.
Beyond language, search algorithms also try to understand the type of information you're looking for.
For example, if you search for "ps4 unboxing,"
you'll see that the top 10 Google search results are chalk full of pages from YouTube.
They understand that anyone searching for an unboxing tutorial, would likely prefer
video content over text or images.
Whereas a query like "map of New York,"
will show you image results as well as a widget from Google Maps.
Now, what about a query like, "best mexican restaurant?"
You'll see that Google shows restaurants that are close to your location, despite not entering
a city name in the query.
And that's because someone searching for this isn't going to fly halfway across the world for lunch.
Another part of interpreting a searcher's query comes down to freshness.
what is seo(search ingine optimization)
For example, if you search for "Donald Trump,"
Google understands that people likely want recent news, over biographies.
So they give priority in their top stories widget from reputable sources.
They also understand that if you're looking for something like "best headphones,"
that you likely want fresh information since new models and manufacturers are always on the rise.
And you can identify this right in Google's search results seeing as all top ranking pages
have the current year in the title.
Most, if not all of the things we've covered here
can be summed up into what SEOs often refer to as "search intent,"
which basically means the reason behind a searcher's query.
This is arguably one of the most important things to master as an SEO.
If you're unable to match the searcher's intent, in terms of content type and format,
your chances of ranking are slim.
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