what is seo? how to rank websiye or chanel part-1

 What is seo

SEO stands for search engine optimization.

It's the practice of optimizing content to be discovered through a search engine's organic search results.

Think of a search engine as a filing system in a library.

The library has potentially billions of books with hundreds of trillions of pages.

So let's say you want to find information on health supplements.

The search engine will then look through all pages in its index

and try to return the most relevant results.

Now, the first search engine you're probably thinking of is Google.

But there are tons of other search engines you can optimize your content for.

For example, YouTube SEO is the process of getting traffic to your videos

in YouTube's organic search results.

Amazon SEO is the same, but you're optimizing your product pages to get free organic traffic.

And of course, Google SEO, is the process of optimizing your website to rank on Google

and drive more traffic to your web pages.

Now, search engines use sophisticated algorithms and technology to return the best results

for any given query.

Nobody knows exactly how these algorithms work, but we have clues, particularly for Google,

so we can make some optimizations.

Now, why should you incorporate SEO into your marketing strategy?

Well, there are 3 major benefits of search engine optimization that attracts marketers

from all over the world.

#1. Traffic from your SEO efforts are free.

#2. Your traffic will be consistent once you're ranking high.

And #3. You have the opportunity to reach massive audiences, you wouldn't have access to otherwise.

Now, since every search engine has unique algorithms, you and I won't be able to cover

how each of them works.

And for that reason, we're going to be focusing on how Google works to rank pages

since it's the largest search engine and the one that we here at Ahrefs have the most information on.

So how does Google work?

Well, there are two main terms you need to understand.

These are crawling and indexing.

To actually attain information, Google uses crawlers, also known as spiders, which gather

publicly available information from all over the web.

The spiders start with a list of URLs, which they may have previously crawled or found in sitemaps.

These are called seeds.

They then follow the hyperlinks on the pages from the seeds and then crawl those newly

discovered pages.

And this process goes on and on, allowing them to build a massive index of information.

They then take all of this data back to Google's servers to be added to what they call, their "search index."

Their algorithms then work by taking things like keywords and content freshness to categorize

queres so they can return the most relevant results to searchers in a fraction of a second.

Now, Google isn't just about matching keywords within a search query.